Wei-ji is the Chinese ideogram of the word crisis, it is composed by the words danger and opportunity. In no other language it is so well condensed the meaning of the term.
Media training
Submitted by admin on Thu, 11/24/2016 - 09:57
Media training sessions are designed to train the management to handle interviews with the various types of media and journalists, practice responding effectively to nasty or insidious questions, capitalize on the opportunity of interaction with a reporter or of a press conference to effectively deliver the company's position, being credible, avoiding mistakes.
A media training is conducted on the basis of videotaped interview exercises and trainer feedback to help the manager to apply the proper techniques, to deal with hostile journalists, exploit any question to bridge to his positive messages, avoiding pitfalls and achieving its objectives.
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